The holiday period gives you useful topics to share: opening hours, booking preparation, suitable gift options and closure dates. Plan around your actual clients rather than assuming everyone uses social media more in December.
Plus, people are often searching the internet for gift-giving inspiration. So why not take advantage of this free form of advertising and potentially increase client numbers and product sales? Here are some practical Christmas social media marketing tips for your grooming salon to use this December.
Schedule grooming salon Social Media Postings
Don’t miss out on seasonal profits because you are time-poor. Creating a schedule of social media posts ahead of time will save you time during this busy period.
Decide what is essential to your business and develop social media Christmas posts tailored to drive your brand. Maybe you want to increase client numbers, ensure client retention, increase engagement, or sell more products. Whatever your goal, planning is the key to making it happen.
It is also important to allocate which staff member will be responsible for your social media. This may seem obvious, but many businesses fail to get the most out of their social media because no one is appropriately managing your account.
Ensure that a period is blocked out in your workday calendar so whoever has this task has the time to update and reply to messages. There’s nothing worse than people asking a question or commenting but not receiving a reply for days.
Prompt responses make your valued clients feel appreciated. You can use Neko’s appointment book to schedule the time needed for this daily task.
Decorate grooming salon Social Media Pages With Festive Cheer
Decorate your social media pages with seasonal festive cheer just like you would decorate your shopfront.
Don’t forget to update your Christmas business hours, so clients know if your business has extended trading hours.
If you haven’t already added Neko’s handy online booking button to your social media pages, now is the time!
Spread Christmas Spirit With grooming salon Competitions and Giveaways
Ensure more social media engagement with exciting contests or giveaways. This will keep your clients interested and they are more likely to share your posts.
Sharing your posts means more exposure for your business, plus you can use this opportunity to use up old or extra stock. So spread that Christmas cheer around and get more interest and exposure.
Promote grooming salon Products & Gift Cards
Create Christmas gift packs that entice your customers to buy for family or friends.
Promote only grooming packages or coat-care bundles that suit the pets and owners you serve. Explain what is included, the price and any assessment or booking requirements.
Offering great discounted deals will really pay off at this time of the year and may increase your bookings for the new year ahead.
Remember to include prices in your posts and take advantage of impulse buys that are so common at Christmas time.
Gift cards make great stocking fillers. So make sure you remind your clients how quick and easy it is to buy a gift card from you.
Neko will help you keep track of all gift cards sold, so you will always know who purchased one and when.
Want to learn 11 ways to boost grooming salon gift card sales at Christmas? Click here to learn how.
Double December Loyalty Points
Increase client retention is to encourage bookings and purchases with loyalty points. Offering double loyalty points on all Christmas package deals or gift product bundles for the month of December can increase client spending.
Marketing this offer on all social media sites can also inspire extra Christmas spending from regular clients.
Clients will love the fact that they get incentives for themselves when buying gifts for others. It’s a win-win for everyone.
Want to know more about how to implement a loyalty program? Read our helpful article here.
Grooming salon Selfies
Optional owner-and-pet photographs can add personality to your posts when the owner agrees and the pet is comfortable. Keep the handover calm and photography secondary to care.
Ask the owner’s permission before sharing pet or owner photographs. Choose images of comfortable pets, keep handovers calm and do not extend handling simply to create a festive photo.
Be sure to include some festive photos of your in-store Christmas decorations or include some snaps of your staff wearing festive hats. Keep your posts inspirational and fun because after all, it is the silly season.
If you offer an optional festive owner-and-pet photo area, keep props suitable and away from the grooming floor or exits. Use it only when the pet is comfortable and the owner agrees, and let clients decline without affecting their service.
The 12 grooming salon Days of Christmas
Use your imagination and use this opportunity to create engaging posts that give you a reason to post for 12 days straight.
Some examples include:
- 12 Great Christmas products
- 12 Awesome grooming styles for Christmas
- 12 practical coat-maintenance tips within your expertise
- 12 Before and after photos
- 12 Inspirational quotes
- 12 grooming appointment preparation tips
You are only limited by your imagination.
Christmas Goodwill
Appeal to your clients’ emotional side and spread the word about a local charity or community issue on social media. This shows your business is invested in your local community and evokes a good feeling from your clients.
If you support an animal charity, agree a useful contribution with the organisation first. Explain the actual arrangement, campaign dates and what will be donated, then share the confirmed result rather than assuming a charity promotion guarantees sales.
Start a marketing campaign on your most popular social media channels and get clients involved. Pledging a small portion of December sales to a specific charity can increase interest in your grooming salon.
Plus, people are very likely to share these posts which will increase your grooming business profile.
Measure Your grooming salon Marketing Success
Find out how effective your social media marketing has been by using Neko’s great reporting tools. Track Christmas sales from a particular campaign or view reports on which products sold best over the December period.
Using these reporting tools allows you to measure your success, so you know what works best for your business. So next Christmas you can repeat this successful campaign.
Plan festive content around a workable schedule
Before promoting extra holiday appointments, check staffing, realistic service durations and closure dates. Do not promise a Christmas-ready finish for every pet without assessment. Publish genuine availability and explain which requests need a consultation.
Keep decorations, props and photography appropriate around pets. Marketing should not delay collection, extend handling or distract a groomer from care. Ask permission before using images, and let owners decline publicity comfortably.
Measure useful enquiries and completed bookings alongside social engagement. Record what you offered and when so next year’s plan can build on your own results.
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