Pet grooming salons and mobile groomers can overlook gifting while concentrating on appointments. A clear, appropriate gift card offer can be worth exploring without assuming it suits every client.
What’s So Good About grooming salon Gift Cards?
Well, here are some current statistics to show you why grooming salon gift cards are so good at boosting revenue:
- A gift card can let an owner choose an appropriate grooming service after consultation, rather than asking the purchaser to guess a pet’s requirements.
- Gift cards offer flexibility when a purchaser knows the recipient has a pet but does not know the right service or coat-care products.
- A clear online purchase path can help people buy outside salon opening hours without interrupting a groom.
- Seasonal gifting gives you a reason to explain your gift card options, but demand will depend on your own clients and local audience.
- Recipients may choose to spend beyond the card’s value, but explain the balance and service price before the appointment. Do not assume additional spending.
- Track redemption and outstanding balances carefully. The aim is a useful gift that the recipient can redeem, not revenue from people forgetting to use it.
- Make the card useful to the recipient by clearly describing your service area, eligible purchases, booking process and where to find the terms.
Grooming salon Gift Card Benefits
There are so many benefits for your pet grooming business when you sell a gift card;
- Improves cash flow
- Increases client spending
- Builds brand awareness
- Gain new clients
- Gather potential new client data
- New referrals
- Convenient for you and clients
- A free marketing tool for your grooming salon
- Use in Campaigns to improve revenue
- Use in conjunction with a loyalty points program to improve client retention
- Solve gift-giving problems for your clients
HOW TO SELL MORE grooming salon GIFT CARDS
SMS and Email Campaigns
Promotion is the key to selling more grooming salon gift cards at Christmas. Your clients need a little push, and a great way to do this is via an SMS or Email campaign.
Be sure to dress up your SMS and email messages with a beautiful Christmas theme.
Try to incorporate your logo and grooming salon theme colours to delight the eyes and cement your brand identity. Neko has the tools to help you create targeted marketing campaigns.
Staff Awareness and Incentives
Make sure your staff are in the loop. Getting everybody on the same page makes promotions more successful.
If you reward staff for helpful gift card conversations, include accurate information and suitable recommendations in the criteria. A modest team reward can encourage cooperation without pressuring owners or making sales the sole measure of good service.
Offering incentives is a great way to get your staff pro-actively selling and be happy about it.
Gift Card Placement
There are many places where you can display your gift cards. The number one place is, of course at the point of sale. Giving you another chance to prompt your client to buy a gift card for friends or family.
Refresh your retail area with a stocking filler section, including your gift cards. You could also make a gift basket with a few products and a gift card included. Make these gifts so beautifully presented, so they are hard to resist.
Placing gift cards or promotional posters in various other places can also be advantageous.
Use reception, your service guide and your website to explain gift cards. Keep prices and terms readable, and place any physical display securely away from pets and working equipment.
Christmas Packaging and Displays
Be creative with your gift cards. There are so many cost-effective ways to print out lovely gift cards that you can design yourself.
Canva is a great app that makes designing simple and easy. Use our brand colours and logo on the card or at least on the envelope.
You may also like to consider pretty gift card tins or small cardboard boxes with Christmas ribbons.
You are limited only by your imagination. The more attractive your gift cards are, the more likely they will gain attention.
Voicemail and On-hold Messages
Spread some Christmas cheer in your grooming salon voicemail or on-hold message, after all, you have your clients undivided attention.
Creating a Christmas voicemail or on-hold message which mentions your awesome gift cards and their benefits is an easy and free way of promoting.
Take advantage of this opportunity for any other Christmas promotions you may have on offer.
Online Availability
Making grooming salon gift cards available online is a great way to encourage clients to buy this Christmas. They don’t even have to leave the house! You decide whether you would like to send out a physical gift card or supply an e-card. E-cards are very popular as consumers love them.
Neko supports online gift card sales with instant email delivery, giving purchasers a practical digital option. Explain delivery and redemption clearly, and test the purchase process before promoting it.
Moreover, e-cards can be bought at the very last minute. So you never miss out on a quick impulse purchase or last-minute gift hunter. (SmallBiz)
Social Media
We all know the significance of social media when it comes to business. So, creating a festive social media page for December and promoting your grooming salon gift cards should be a no-brainer. It’s an easy way to get the word out and entice clients to buy a grooming salon gift card.
Share a clear gift card post with a purchase link and the information a buyer needs. Use images that suit your grooming business and explain why a value-based card can be useful for a pet-owning household.
So while potential clients are browsing their social media, you could stand out as the solution to their gift-giving hassles.
Offer Christmas Discounts
You may like to offer incentives to your regular clients to sweeten the deal.
For example, spend $100 on a gift card and the value of the card will be $120 or, buy a gift card by December 24th and receive 20% off your next visit.
There are many ways to incentivise your clients, but please make sure you crunch the numbers and work out what is right financially for your pet grooming business. These are only examples to stimulate ideas.
Align with a Charity
Donating a portion of the sale of a gift card to a worthy cause is a fantastic way to market your grooming salon gift cards.
If you link sales to an animal charity, agree the arrangement with the organisation first. State the actual contribution, eligible purchases and campaign dates, and confirm what was donated after the campaign.
Charities elicit an emotional response, so this helps your business connect with your client on a deeper level. Building trust and a better reputation as a socially responsible business. Now, that’s powerful!
Gift Cards and Loyalty Points
If you run a grooming salon loyalty program in your pet grooming business, you will know how clients love to rack up points to receive something for nothing. So, attaching loyalty points to the purchase of a gift card is another great incentive.
Not only are you potentially gaining a new client from the gift card, but your loyal clients feel valued, further building your client loyalty and improving client retention. And, we all know that improving client loyalty and retention equals increased revenue!
If you don’t already have a grooming salon Loyalty program, Neko has all the tools to make allocating points easy. Click here to learn ideas on how to implement an excellent grooming salon loyalty program.
In-store Marketing
Discuss gifting at enquiry or collection, when the owner is present and you can give the conversation proper attention. Do not interrupt the pet’s care to sell a card or assume every owner wants to buy one.
You may like to tell them about any offers or promotions connected with the gift card, such as the ones mentioned above.
Weaving sales promotions in your client conversations is a great way to sell. Read here to learn more about how to successfully up-sell and cross-sell in your grooming salon.
Considerations
When considering selling gift cards and implementing any discounts, campaigns or incentives, make sure you do your homework beforehand. You want to entice sales but not discount your offers so much that your business doesn’t profit. Remember, it’s all about boosting your revenue, so never implement anything that your business cannot sustain.
Also, remember to always provide thorough terms and conditions policies with any gift cards and/or promotions.
Measuring your results after the completion of your Christmas campaign is also a must. Knowledge is power. You need to know how profitable your campaigns have been.
Neko has all the tools to bring up reports, track gift cards, loyalty points, discounts, marketing campaigns and more.
Conclusion
In conclusion, it is obvious that there are many, many benefits to selling grooming salon gift cards at Christmas.
By implementing some or all of the above ways to sell grooming salon gift cards, you are sure to see a boost in your grooming salon revenue this Christmas.
Selling grooming salon gift cards doesn’t have to cost you anything, except a little forethought and imagination.
Neko is a wiz at managing grooming salon gift cards. Search a gift card by card number, value, date or purchaser. It’s that easy. Furthermore, Neko will add any grooming salon loyalty points automatically to the purchaser’s client card.
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