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Ideal Salon Clients

Find Your "Ideal Salon Client" with the 80/20 (Pareto) Rule.

Do you know who your ideal salon clients are? Do you know who your top 20% of clients are? No…well then, this article is written just for you! Discover how the 80/20 rule, otherwise known as the Pareto Rule, will transform the way you look at your salon clients forever.
A woman with Gold hair in the forest.

Goldilocks and the Three Salons. How To Attract New Salon Clients.

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Ever wondered how to attract new salon clients? Here is a little tale about Goldilocks and how she found a salon that was not too expensive, not too cheap but was just right.
A woman with her fingers in her ears because she doesn't want to hear the salon customer experience

Salon Customer Experience - Up Your Game!

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Warning! Some salon owners may be offended by this article. Why? Because I am going to share some of my experiences from a clients point of view and it’s probably not what you want to hear!