DecemBeard is relatively new to the fund-raising arena, but is rapidly gaining momentum in all forms of social media. The goal of DecemBeard is to raise awareness and funds for bowel cancer research, as this is the 3rd deadliest cancer in men. As a barber, this charity event is very relevant to yourself, your business and your clientele. Not only does it involve beards… a huge part of your business but also, the target audience is men. So move over Movember, there’s a new kid in town. In this blog, I will also tell you why “doing good” is good for you and your business.