Do you realise the potential revenue salon gift cards can bring in at Christmas time? Unfortunately, many salons, spas and barbershops overlook salon gift cards and are missing out big time during the most significant spending time of the year. Learn how to harness the power of selling gift cards with these 11 great ways to boost sales and increase salon revenue.
What’s So Good About Salon Gift Cards?
Well, here are some current statistics to show you why salon gift cards are so good at boosting revenue:
- Gift cards are a $160 billion industry!
- 60% of surveyed adults said they would prefer a gift card over a gift.
- 93% of consumers will give or receive a gift card this year.
- 73% of adults have purchased at least one gift card at Christmas time.
- 72% of those who received a gift card spent more than the value of the card
- While 90% of gift cards are redeemed within six months of purchase, a massive billion dollars in gift cards is never redeemed by the people receiving gifts.
- Gift cards have been the number 1 requested item on wish lists since 2007.
Salon Gift Card Benefits.
There are so many benefits for your spa, salon or barbershop when you sell a gift card;
- Improves cash flow
- Increases client spending
- Builds brand awareness
- Gain new clients
- Gather potential new client data
- New referrals
- Convenient for you and clients
- A free marketing tool for your salon
- Use in Campaigns to improve revenue
- Use in conjunction with a loyalty points program to improve client retention
- Solve gift-giving problems for your clients
HOW TO SELL MORE SALON GIFT CARDS.
SMS and Email Campaigns.
Promotion is the key to selling more salon gift cards at Christmas. Your clients need a little push, and a great way to do this is via an SMS or Email campaign.
Be sure to dress up your SMS and email messages with a beautiful Christmas theme.
Try to incorporate your logo and salon theme colours to delight the eyes and cement your brand identity. Neko has the tools to help you create targeted marketing campaigns.
Staff Awareness and Incentives.
Make sure your staff are in the loop. Getting everybody on the same page makes promotions more successful.
You may even like to start a friendly competition among your staff. For example, whoever sells the most salon gift cards by Christmas Eve gets free movie tickets, a salon product or treatment. You may even try to make it more of a game with a points board and display a mystery gift in the staff room for enticement.
Offering incentives is a great way to get your staff pro-actively selling and be happy about it.
Gift Card Placement.
There are many places where you can display your gift cards. The number one place is, of course at the point of sale. Giving you another chance to prompt your client to buy a gift card for friends or family.
Refresh your retail area with a stocking filler section, including your gift cards. You could also make a gift basket with a few products and a gift card included. Make these gifts so beautifully presented, so they are hard to resist.
Placing gift cards or promotional posters in various other places can also be advantageous.
Areas to consider are; in the treatment area, in the waiting room, add a flyer to your menu or priceless, and don’t forget the bathroom. The back of the toilet door is one place you are sure to get your clients attention.
Christmas Packaging and Displays.
Be creative with your gift cards. There are so many cost-effective ways to print out lovely gift cards that you can design yourself.
Canva is a great app that makes designing simple and easy. Use our brand colours and logo on the card or at least on the envelope.
You may also like to consider pretty gift card tins or small cardboard boxes with Christmas ribbons.
You are limited only by your imagination. The more attractive your gift cards are, the more likely they will gain attention.
Voicemail and On-hold Messages.
Spread some Christmas cheer in your salon voicemail or on-hold message, after all, you have your clients undivided attention.
Creating a Christmas voicemail or on-hold message which mentions your awesome gift cards and their benefits is an easy and free way of promoting.
Take advantage of this opportunity for any other Christmas promotions you may have on offer.
Making salon gift cards available online is a great way to encourage clients to buy this Christmas. They don’t even have to leave the house! You decide whether you would like to send out a physical gift card or supply an e-card. E-cards are very popular as consumers love them.
While physical gift card sales are up by 6%, e-cards have exploded with a 200% increase in sales. Therefore, e-cards are something to consider in this increasingly online business world. Plus, they are convenient for you and your clients.
Moreover, e-cards can be bought at the very last minute. So you never miss out on a quick impulse purchase or last-minute gift hunter. (SmallBiz)
We all know the significance of social media when it comes to business. So, creating a festive social media page for December and promoting your salon gift cards should be a no-brainer. It’s an easy way to get the word out and entice clients to buy a salon gift card.
47% of millennials look to Facebook for holiday gift inspiration.
So while potential clients are browsing their social media, you could stand out as the solution to their gift-giving hassles.
Offer Christmas Discounts.
You may like to offer incentives to your regular clients to sweeten the deal.
For example, spend $100 on a gift card and the value of the card will be $120 or, buy a gift card by December 24th and receive 20% off your next visit.
There are many ways to incentivise your clients, but please make sure you crunch the numbers and work out what is right financially for your spa, salon or barbershop. These are only examples to stimulate ideas.
Align with a Charity.
Donating a portion of the sale of a gift card to a worthy cause is a fantastic way to market your salon gift cards.
Did you know, 70% of millennials stated they are more likely to spend more at a business which is aligned with a charity. Why? Because it makes them feel good.
Charities elicit an emotional response, so this helps your business connect with your client on a deeper level. Building trust and a better reputation as a socially responsible business. Now, that’s powerful!
Gift Cards and Loyalty Points.
If you run a salon loyalty program in your spa, salon or barbershop, you will know how clients love to rack up points to receive something for nothing. So, attaching loyalty points to the purchase of a gift card is another great incentive.
Not only are you potentially gaining a new client from the gift card, but your loyal clients feel valued, further building your client loyalty and improving client retention. And, we all know that improving client loyalty and retention equals increased revenue!
Marketing the availability of Salon gift cards to your clients during treatment is a great time to plant the seed in your client’s mind.
You may like to tell them about any offers or promotions connected with the gift card, such as the ones mentioned above.
Weaving sales promotions in your client conversations is a great way to sell. Read here to learn more about how to successfully up-sell and cross-sell in your salon.
When considering selling gift cards and implementing any discounts, campaigns or incentives, make sure you do your homework beforehand. You want to entice sales but not discount your offers so much that your business doesn’t profit. Remember, it’s all about boosting your revenue, so never implement anything that your business cannot sustain.
Also, remember to always provide thorough terms and conditions policies with any gift cards and/or promotions.
Measuring your results after the completion of your Christmas campaign is also a must. Knowledge is power. You need to know how profitable your campaigns have been.
Neko has all the tools to bring up reports, track gift cards, loyalty points, discounts, marketing campaigns and more.
In conclusion, it is obvious that there are many, many benefits to selling salon gift cards at Christmas.
By implementing some or all of the above ways to sell salon gift cards, you are sure to see a boost in your salon revenue this Christmas.
Selling salon gift cards doesn’t have to cost you anything, except a little forethought and imagination.
Neko is a wiz at managing salon gift cards. Search a gift card by card number, value, date or purchaser. It’s that easy. Furthermore, Neko will add any salon loyalty points automatically to the purchaser’s client card.
If your Salon isn’t already using Neko Salon Software, its time to get on board so you can manage your gift cards, gift card campaigns and loyalty points.
Why not try it for yourself. Sign up today for a free 14-day trial. https://www.getneko.com/free-trial/
We provide free email support as part of every subscription so getting started is super easy.
Already using another software system? No worries, we will migrate all your data into our system so you are ready to go.