Ideal Salon Clients

Find Your "Ideal Salon Client" with the 80/20 (Pareto) Rule.

Do you know who your ideal salon clients are? Do you know who your top 20% of clients are? No…well then, this article is written just for you! Discover how the 80/20 rule, otherwise known as the Pareto Rule, will transform the way you look at your salon clients forever.
assorted hair salon Christmas posters

Complimentary Christmas Salon Posters.

Christmas is upon us once again. We know how busy this time of the year is for our clients so we have designed these complimentary Christmas salon posters. Simply click on the download button on your favourite poster and they are ready to print. Merry Christmas from Neko!
a woman pointing to power words

Salon Marketing "Power Words" to Captivate Clients.

Salon marketing campaigns are a fantastic way to reconnect with lost clients, gain new clients, or entice regular clients to spend more. However, if your marketing campaign messages lack emotive and captivating “power words”, they may fail to grab anyone’s attention. Not sure what power words are? In this article, you will learn the psychological reasons why some words, often referred to as “power words” in the marketing world, elicit an emotional response.

Free Salon COVID-19 Posters

Unfortunately, the COVID-19 pandemic has changed the way we must conduct our salon business. To keep our salons healthy and safe, we must implement new hygiene protocols consistent with advice from our government health authorities. We want your staff and clients to stay safe during the COVID-19 pandemic, so we have designed these handy free salon COVID-19 posters to hang in your business.
A salon owner with a mask

How to Manage COVID-19 Anxiety in the Salon.

For most, dealing with some level of COVID-19 anxiety in the salon is an unavoidable reality. Learning how to manage COVID-19 anxiety in the salon prevents a downturn in productivity and reduces client dissatisfaction. This article will give you an understanding of anxiety, along with ways to manage or reduce anxiety. Included are many resources for further reading on each topic.
a coronavirus COVID-19 Cell for salon Contact tracing.

Effective Salon Contact Tracing.

As a business owner, it is important that you gather the details of anyone frequenting your business due to the Covid-19 pandemic. For effective salon contact tracing, your salon business needs to gather up-to-date contact details from all clients. In the event of an exposure to Covid-19, you are then able to alert all clients successfully.

How To Safely Reopen Your Salon.

0 Comments
/
Unfortunately, the COVID-19 pandemic has changed the way we must conduct our salon business. To keep our salons healthy and safe, we must implement new hygiene protocols consistent with advice from our government health authorities. This article explains how to safely reopen your salon, spa or barbershop including how to prepare your salon environment, staff members and clients.
A coronavirus cell.

Coronavirus (Covid-19) and Your Salon.

0 Comments
/
As the number of Coronavirus (Covid-19) cases is rapidly growing, salon, spa and barbershop owners need to implement simple precautions to protect the health of their clients, staff, and business. The health and safety of your salon clients and staff should be a priority, so we have put together some tips to help your salon, spa or barbershop business navigate through these challenging times.
A woman with on fire and the heading "Salon Burnout".

Salon Burnout: 10 Prevention Strategies.

0 Comments
/
Are you plagued by chronic feelings of exhaustion, anxiety, low motivation or dread the day ahead? Have you lost your passion for your work? If you are feeling these overwhelming emotions regularly, you may be suffering from salon burnout. Read on to find out; what is salon burnout, what are the symptoms and learn 10 prevention strategies.
A local map with a search for your local salon

12 Local Marketing Techniques for Salons.

0 Comments
/
Local salon clients are the bread and butter of your business, which is why following these 12 local marketing techniques for salons will get your business noticed in your community. Promoting your salon on Instagram and getting loads of followers will not improve your salon client numbers if most of your followers are from another country, state or locality.